First Bank celebrates the grand opening of its new headquarters in Creve Coeur, located just down the road from where the company got started in 1906. While the location furthers the bank’s history in, and commitment to, St. Louis, the building itself is thoroughly modern in its appearance and how it was designed for changing client expectations and employee work patterns.
The article, “Here’s Why Family Businesses Need Branding,” written by Kimberly Eddleston, Schulze Distinguished Professor of Entrepreneurship, D'Amore-McKim School of Business Northeastern University, and originally published on FamilyBusiness.org, shares that the brand of a family business is more than a logo and marketing elements, but instead it’s the organization’s reputation.
To stay apprised of the specific needs and challenges of family businesses, we again commissioned the expert assistance of market research firm MacKenzie Corporation, a second-generation family business in Orange County, California, to conduct our 2024 Family Business Survey. Read more about three optimistic findings from this year's results.
First Bank celebrates the grand opening of its new headquarters in Creve Coeur, located just down the road from where the company got started in 1906. While the location furthers the bank’s history in, and commitment to, St. Louis, the building itself is thoroughly modern in its appearance and how it was designed for changing client expectations and employee work patterns.