First Bank Mission and Values

First Bank Mission and Values

Service with a Personalized Touch

Unlike typical 'big banks', First Bank chooses to build lifelong relationships with each client, rather than directing its focus on short-term gains.  We feel that's why so many continue to choose First Bank to be their financial services provider year after year.  Not to mention, we also serve our clients quality products, sound financial advice, and a determination to find the right, tailored solution to best fit your needs.  

We want to be your bank of choice.

We're committed to earning and keeping your business by providing innovative solutions to support wherever you are in life.  Just starting out? Running a business?  Planning for your family's future?  We believe helping clients reach their goals, and planning for a better tomorrow, starts by achieving more today.   

Experience the difference at First Bank.  See how our personalized service approach and commitment to excellence will better serve you. 

Mission Statement

Our 100-plus year history of independent family ownership allows us to relentlessly focus on our clients’ long-term goals and objectives, as opposed to only focusing on our short-term gains. We commit to providing comprehensive solutions, delivered by locally empowered colleagues who have a passion to exceed client expectations. The growth and prosperity of both our clients and of First Bank will translate directly to the quality of life within the communities we serve. Ultimately, our success is measured by building lifelong relationships, one client and one community at a time!

Vision Statement

As one of the nation's largest family owned and led banks, First Bank has enjoyed a legacy of strength, agility and long-term perspective for over 100 years.  We will continue to leverage these critical attributes to become one of the finest independent financial service companies in the industry!

Our Values

Our success begins and ends with our people.  We celebrate a diverse team of inspired and empowered colleagues as our most valuable asset.

We work together to achieve extraordinary results in our relationships with clients, colleagues and the communities in which we work.

We commit to fearless leadership, to do what is right, to take a stand and to make a difference.

We demand honesty, trust and respect from ourselves and others, always exemplifying high ethical standards.

We bring passion and pride to everything we do, playing to win by exceeding expectations.

We live and behave with intention to pursue meaning and significance with every client interaction we undertake.

We manage risk prudently across our entire enterprise, encouraging an entrepreneurial spirit, and we hold ourselves accountable by owning the outcome of our actions.